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Case Study

Currys PLC

We would more often than not receive a phone call or email with a brief to prepare a campaign using one of our Mercedes 48 sheet Postavans. The artwork we would either receive or we would in house create within a few hours. Once approved the artwork would generate the supply of 2 digitally printed pvc banners along with a free of charge banner facing oncoming traffic.

The campaign would then typically commence sometimes as soon as 2 days later for a new store launch. We have been known to implement as many as 30 campaigns in a given year. Once the campaign had been executed the full written and photographic report would be sent into the client. PC World and Dixons being part of the same group of companies soon caught on to this quick, direct, effective and inexpensive marketing strategy, with many many new stores launched over the years to come.

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